Hi, I’m Cara.

I lead brand, content, and communications strategy that turns complex ideas into clear, market-ready stories.

Across technology, healthcare, and science-driven innovation, I help organizations define their voice, connect with audiences, and grow through clarity and purpose.

With nearly two decades of experience bridging brand, content, and communications, I’ve helped teams translate complexity into confidence—aligning business strategy with authentic storytelling that earns trust, drives growth, and endures. Today, I bring that same focus to helping organizations tell stories that inspire action and advance meaningful change.

WORK WITH ME

My approach

Audience-centered, outcome-driven

I build trust through stories that serves the audience drive measurable business results.

Strategic by design

Every message serves a purpose—from brand visibility to demand generation—and fits within a cohesive narrative system.

Performance-oriented

I use data and feedback to identify what works, iterate quickly, and increase engagement and impact.

Collaborative and adaptive

I work across teams, channels, and functions to deliver seamless brand experiences at every touchpoint.

  • 15+ years in content marketing

    With expertise spanning healthcare, fintech, B2B SaaS, and digital product ecosystems

  • Strategic growth partner

    Proven impact in startups, agencies, and high-growth teams scaling GTM programs

  • End-to-end content creation

    From white papers and blog series to case studies, email, and thought leadership

  • Cross-functional leader

    Skilled in executive comms, PR strategy, social media, and earned media positioning

  • Voice and compliance steward

    Ensuring brand consistency and regulatory accuracy across complex environments

Colleagues are saying

  • "Cara is a parachuter. Drop her into an ambiguous strategy, new platform, or untested tactics, and she’ll quickly produce on-brand, high-impact content. Our marketing program succeeded because of her.”

    Andrew Averill, former Senior Director of Marketing, Delve

  • “The earned media campaign we crafted and executed together surpassed all expectations, achieving placements in industry publications and major outlets.”

    Carla Dearing, former CEO of Sum180 and Vibrant Nation

  • “Cara is a Swiss Army knife of content, equally skilled as a content creator and project manager. She’s a natural startup person who really gets shit done."

    Jason Ezell, former VP of Marketing, Jasper

  • "Cara makes content collaboration feel effortless. Thanks to her, thought leadership became the easiest part of my job."

    Mathieu Turpault, Managing Director and Client Partner Head, Delve

  • "At a fast-paced credit card company navigating complex regulations, Cara was fantastic. She understood our goals, stayed organized, and managed projects seamlessly from idea to execution."

    Tal Nissenson, Former VP of Customer Success, Jasper

  • “Cara has a gift for turning complex thinking into clear, compelling writing. Working together gave readers access to ideas that would’ve otherwise remained swirling in my head."

    Taylor Cone, former Director of Strategy, Delve

  • "Cara is a brilliant writer. Her ability to listen empathetically enables her to capture and convey ideas with depth and clarity."

    Carla Dearing, former CEO of Sum180 and Vibrant Nation

  • “Cara’s expertise and proactive approach have elevated the quality and consistency of our thought leadership initiatives.”

    Amy Lee, former VP of Strategy and Insights, Delve

  • "I watched Cara work closely with SMEs and clients, expertly navigating the complexity of the content and the sometimes delicate nature of these relationships. I highly recommend adding her to our team."

    Laura Li-Barbour, Principal Marketing Communications Designer, Delve

  • "Cara is the marketing teammate sales teams hope for, translating strategy into client-ready materials on the fly so we can act quickly on real opportunities.”

    Dan Levine, Director of New Product Development, Delve

  • "Cara respected my voice and knew how to gently shape my words into something polished, effective, and still unmistakably mine. I'm proud of the content we created together.

    Jenny Westby, Senior Designer Researcher, Delve

GUIDING PRINCIPLES

Show, don’t tell. Serve, don’t sell.

Every brand has a story. What matters is how you use it to build trust, deliver value, and drive results.

Show your customers you understand them.

Reflect their challenges, goals, and emotional landscape to build meaningful connection.

Show your commitment to value.

Offer insights that help them make decisions and move forward with confidence.

Show your brand in action.

Use strategic storytelling to position your brand as essential to their world, not just present in it.

Let’s connect.

I’m always interested in conversations about how storytelling, data, and design come together to build trust and shape perception.

MESSAGE ME