Who I Am

Hi, I’m Cara. I’m a brand, content, and communications strategy leader who helps organizations turn complex ideas into clear, audience-driven narratives that build trust and drive growth. My work bridges strategy and storytelling, aligning business goals, brand identity, and market realities through systems that scale.

Experience Snapshot

Over the past 15 years, I’ve led content and brand initiatives across healthcare, fintech, and digital innovation:

• Biotech startup (stealth mode) - shaping corporate narrative and go-to-market messaging for an AI-driven biotech advancing early cancer detection through mRNA-based diagnostics.

• Delve – Directed thought leadership and content strategy to position the firm as a strategic innovation partner across medtech and digital health.

• Jasper – Built a scalable content engine that fueled acquisition through education and affiliate growth.

• Sum180 – Created a fintech brand from the ground up, using trust and community as growth levers.

• Vibrant Nation – Led content and community strategy for a niche influencer network connecting women 45+ with leading health and lifestyle brands.

How I Lead

I lead with clarity, collaboration, and curiosity, believing that the right story doesn’t just describe what an organization does; it defines what it stands for. My approach combines strategic discipline with editorial instinct, using narrative to bridge the gap between innovation and understanding.

My Guiding Principle

“Serve, don’t sell” remains the throughline in everything I do, because meaningful growth starts with empathy, trust, and a clear sense of purpose.