Hi, I’m Cara. I design content strategies that help businesses earn trust, generate demand, and deepen client relationships across every stage of the customer journey.

With 15+ years of experience across B2C and B2B companies, I’ve helped brands use content to fuel growth, scale with intention, and stay grounded in audience needs.

A snapshot of my journey:

Delve – Lead thought leadership initiatives to elevate brand visibility and drive sales pipeline across medtech, healthcare, and digital product sectors.
Sum180 – Built a fintech content engine from the ground up, using trust and community as growth levers.
Jasper – Developed content strategy that supported customer acquisition through education and performance-driven partnerships.
Vibrant Nation – Curated user-generated content to grow a niche influencer network for leading health, beauty, and finance brands.

I live by a “serve, don’t sell” approach, using content to deliver value first, earn trust over time, and create lasting connections that support business growth.

I bring equal depth in content strategy and hands-on creation—each strengthens the other. My strategic mindset ensures content aligns with business goals; my execution experience ensures those strategies actually work in the real world.

I connect strategy and execution to drive results, working holistically across content, brand, and go-to-market teams. I lead through collaboration and clarity, empowering others to do their best work in service of the team’s goals.

I believe stories can connect, inspire, and empower people—and create meaningful change.